Cornerstone consultants


Helping Organizations Grow, Change, Succeed

Books and Publications

  • Branding and Marketing Toolkit: Community-Based Business and Products
    The Toolkit offers broad lessons on marketing and the range of possible roles for nonprofit organizations along with step-by step guidelines for assessing the market viability of your product and developing a full-fledged marketing plan.  It was written by Mary Virtue and participants from the six-year National Community-Based Forestry Demonstration Program. Toolkit: $35.00. Shipping and handling:  $5.00
  • The Earned Revenue Handbook: A Guide for Museums with Culturally Defined Collections
    Mary Virtue and Ellen Arrick
    The African American and Latino Art Museum Working Group
    This publication is a resource for staff and board members of museums and cultural institutions that are exploring earned revenue projects.  This book should help you to evaluate the potential of various earned income opportunities.  It was written by Mary Virtue and Ellen Arrick and developed with the African American and Latino Arts Museum Working Group through support from the Ford Foundation.
    SPIRAL BOUND 34 PP. 1995
    NO ISBN
    $25.00 plus $5.00 shipping & handling
  • The Museum Shop Workbook
    Mary Virtue and Jane Delgado
    The African American and Latino Art Museum Working Group
    This Workbook is a practical tool for museum directors, staff and board members who are considering the development of a museum store as a strategy to advance their institutions' programmatic and financial goals.  It will guide museum leaders through the steps needed to develop a business plan for a store. It was written by Mary Virtue and Jane Delgado and developed with the African American and Latino Arts Museum Working Group through support from the Ford Foundation.
    SPIRAL BOUND 28 PP. 1995
    NO ISBN
    $25.00 plus $5.00 shipping & handling