Books and Publications
- Branding and Marketing Toolkit: Community-Based Business and Products
The Toolkit offers broad lessons on marketing and the range of possible roles for nonprofit organizations along with step-by step guidelines for assessing the market viability of your product and developing a full-fledged marketing plan. It was written by Mary Virtue and participants from the six-year National Community-Based Forestry Demonstration Program. Toolkit: $35.00. Shipping and handling: $5.00
- The Earned Revenue Handbook: A Guide for Museums with Culturally Defined Collections
Mary Virtue and Ellen Arrick
The African American and Latino Art Museum Working Group
This publication is a resource for staff and board members of museums and cultural institutions that are exploring earned revenue projects. This book should help you to evaluate the potential of various earned income opportunities. It was written by Mary Virtue and Ellen Arrick and developed with the African American and Latino Arts Museum Working Group through support from the Ford Foundation.
SPIRAL BOUND 34 PP. 1995
NO ISBN
$25.00 plus $5.00 shipping & handling
- The Museum Shop Workbook
Mary Virtue and Jane Delgado
The African American and Latino Art Museum Working Group
This Workbook is a practical tool for museum directors, staff and board members who are considering the development of a museum store as a strategy to advance their institutions' programmatic and financial goals. It will guide museum leaders through the steps needed to develop a business plan for a store. It was written by Mary Virtue and Jane Delgado and developed with the African American and Latino Arts Museum Working Group through support from the Ford Foundation.
SPIRAL BOUND 28 PP. 1995
NO ISBN
$25.00 plus $5.00 shipping & handling
- "Co-ops and the Economic Stimulus in the USA: Weathering the Economic Crisis through Green Job Creation" Carol Coren co-authored this paper with Professor Christine Clamp for an international conference titled "People before Profit: The Response of Co-operatives to the Global Financial Crisis and Economic Recession" It was presented September 2009 at Queens College, Oxford University.
